— PROJECT NAME
Trade Show Assets
— ROLE
Art Direction
Graphic Design
Designed a series of engaging and playful posters for ShopTalk Las Vegas, aligning with Elastic Path’s brand while embracing the fun, high-energy atmosphere of the event. Each piece was tailored to different activations, from champagne networking to gamified engagement and sweet treat giveaways. I incorporated bold typography, vibrant colors, and custom illustrations to create eye-catching visuals that stood out in a busy conference setting. This project showcased my ability to balance brand consistency with creative, event-specific storytelling.