— PROJECT NAME
Pastry Show Catalog
— ROLE
Art Direction
Graphic Design
Editorial Design
For this catalog design for Pastry Shoes, I was tasked with creating a visually compelling and cohesive layout that captured the brand’s essence of combining style with functionality. The challenge was to balance the playful nature of the brand with the professional needs of its target audience—dancers of all levels. By strategically highlighting the brand’s focus on comfort, support, and flexibility, I designed a catalog that not only showcased the variety of products but also conveyed the energetic, fashion-forward spirit of Pastry. The outcome was a modern, dynamic catalog that effectively resonated with customers, providing them with an engaging, informative guide to the brand’s offerings.