— PROJECT NAME
TUGO Sushi
Brand Development
— ROLE
Art Direction
Graphic Design
I created a fun and quirky logo concept for a client’s sushi restaurant, Tugo Sushi, which perfectly captures the brand’s urban vibe and delivery focus. Drawing inspiration from the restaurant’s fast-paced delivery service, I incorporated sushi rolls as bike tires to visually represent their delivery model. The playful design not only speaks to the dynamic energy of the brand but also ties in seamlessly with its urban identity. This logo concept successfully blends creativity with functionality, making it memorable and engaging for the target audience.